![]() But really, all of this comes down to speed. The advertisements are frustrating, though generally easy to ignore, and unlike on Google TV, the sponsored content is limited to a top banner ad alone. ![]() I have no real love for Amazon's UI, which I find about as serviceable as any of its competitors. Yes, especially if you're already in the Alexa ecosystem. Still, it's become as important as ever - especially considering it was one of the underlying issues surrounding YouTube TV getting pulled from Roku products. Amazon is a founding member of the Alliance for Open Media, so it shouldn't come as any big surprise that it's been added. The usual slate of video codecs is here, too, with one big addition: AV1 support. HDR10, HDR10+, and Dolby Vision, and Dolby Atmos are all available out of the box, as one would expect. If you've ever spent half an hour switching between various services while trying to find something to watch, you'll appreciate how much faster it feels not to have to re-select your profile name every single time.Īs with any high-end streaming gadget, you'll find the usual slate of visual and audio standards. I was able to swap between four different apps without any of them relaunching or refreshing, and by far, this is the biggest reason to buy one of these. I'm sure the newer CPU is helping, but I think the biggest reason to buy this over the 1080p or last-gen 4K model is the upgraded RAM. And hey, since all Fire TV devices are using Android underneath Amazon's software, you can always sideload an APK if you're missing something. Even if I cancel before it renews at full price, I've undoubtedly gotten my money's worth. For example, I signed up for Showtime ahead of Prime Day for just 99 cents for my first two months, even though I took advantage of that same deal back around Black Friday. Its channel service gives easy access to content you might otherwise not sign up for, occasionally offering massive discounts for new accounts. Competitors like Roku struggle to keep services from leaving the platform, but Amazon's lineup of apps has every single service you could ever hope for - and countless you didn't know existed. While the UI might feel cluttered and unorganized, at least Fire TV isn't lacking in content. It makes it easy to jump right into any application - no matter how niche - without being forced to browse through ads and unrelated content to find the service you want. To the right of these options are a handful of pinned apps you can keep as favorites.
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